Lexus - a guarantee of owner satisfaction
LEXUS - TEN YEARS AT THE TOP FOR SATISFACTION
IS there any point in car manufacturers other than Lexus taking part in the annual J.D. Power customer satisfaction survey?
Well, a few might say so but for the tenth year in a row Lexus has retained its stranglehold of the top spot of the survey done in conjunction with What Car?
Taking four key criteria starting with vehicle appeal which includes performance, design, comfort and features; vehicle quality and reliability, ownership costs which includes fuel consumption, insurance and costs of service/repair and dealer service satisfaction Lexus ranks highest with a score of 846 on a 1,000-point scale.
Lexus performs particularly well in three of the four key measures: vehicle quality and reliability; vehicle appeal; and service satisfaction. Rounding out the highest-ranked five nameplates are Honda (825), Jaguar (818), Mercedes-Benz (817) and Toyota (814).
At the model level, Lexus, Honda and Toyota each capture two awards. The Lexus RX (SUV) and IS (compact executive car); Honda Jazz (small car) and Accord (upper medium car); and Toyota Aygo (city car) and Yaris (small car) each rank highest in their respective segments. Also receiving segment-level awards are the Kia cee’d (lower medium car); Mazda MX-5 (sports car); and the Mercedes-Benz B-Class (MPV).
While a majority of brands have increased in satisfaction compared with 2009, Hyundai, Mitsubishi and Nissan all improve considerablyup 19 points, 24 points and 14 points, respectively. In addition, Jaguar improves considerably from 2009up 13 pointsand performs particularly well in vehicle appeal and service satisfaction. The Jaguar XF also ranks highest in the executive/luxury car segment.
“It’s a fantastic performance from Jaguar and great news for the brand, said Steve Fowler, editor of What Car? “It’s also great to hear that the XF, which we made our Car of the Year in 2008, has gone on to please owners enough to make it the top car in its class.
The 2010 UK Vehicle Ownership Satisfaction Study (VOSS) is based on the evaluations of more than 17,000 online interviews from UK car owners after an average of two years of ownership. The study was fielded in December 2009 and January 2010.